See you on the beaches of the world!

The security once found in traditional businesses is a thing of the past. Today’s business world is fast-paced, ever-changing and unpredictable–as you’ve undoubtedly experienced for yourself any number of times. So it’s no wonder that more and more people are seeing the value in depending on themselves for their financial security.

Network Distribution (also known as Multi-Level Marketing or MLM) introduces a system where ordinary people can invest a small sum and, through sheer tenacity and determination, enjoy staggering levels of income–and the personal freedom that comes with it. Because of its basis in people-to-people connections, MLM may well become known in the future as Relationship Marketing.

Anybody can do it. The question–the very real, nagging question is: "Should I do it? Is it right for me?" It’s the first, and most important, question to ask yourself. And the answer isn’t always a simple yes or no. If you have not yet resolved this question for yourself, start now by clicking on the Professional Mentoring link for guidance on finding the answers that will shape your destiny.

If you think Network Marketing is merely a cottage industry with housewives selling soap or beauty products, think again. Today, the industry has achieved a global presence that is attracting professionals, blue collar workers and homemakers interested in living life on their own terms.

• If the Network Marketing business model is new to you, click here for a glimpse of what you can expect when you put MLM to work for you.

• If you understand the benefits of MLM, but are searching for the right company, click here for insights that will put you on the fast track to success.

• For strategies on building your personal fortune through a winning Network organization, click here.

• Need help approaching prospective business partners? Click here.

What Is Network Marketing?

"I would rather have 1% of the efforts of 100 people than 100% of my own."

– J. Paul Getty

Network Marketing involves the distribution of products and services through personal relationships and the power of duplication of effort–or what we call leveraging. Unlike conventional marketing, where a few representatives are responsible for large sales volumes, this form of marketing employs large numbers of representatives, each responsible for a relatively small number of sales.

It is a form of direct selling in which you, the distributor, are compensated on multiple levels as opposed to simply drawing a single paycheck. So, as you tell someone...who tells someone...who tells someone else about your products or services, you are paid for all of the direct and indirect sales that resulted from your initial efforts.

Network Marketing is building solid, lifelong business and personal relationships with those who join you–those seriously committed to working as a team in building businesses and sharing in each other’s successes. Your enthusiasm and your magnetism as an ethical and knowledgeable leader are the qualities that attract others to share in your vision and be a part of your organization.

Today, there are a vast number of professionals leaving their careers behind to become highly successful in the Network Marketing industry. As more and more professionals opt into the Network Distribution business, the level of respect for this industry continues to escalate.

What Are The Benefits Of Network Marketing?

Those who choose to build a network marketing business are drawn by the freedom and unlimited opportunity it offers them. They choose where and with whom they want to work. Most start out working closely with friends and family members part-time. They have the luxury of working from home and spending more time with their families, unfettered by the usual pitfalls of traditional businesses: commuting, bookkeeping and payroll, employee benefits, inventory costs, overhead expenses, etc.

The income potential is equally wide open. The cost to get in is usually minimal, and the only limits to your earning power are self-imposed. By simply applying tenacity and determination to a simple step-by-step approach, anybody–yes, anybody–can become financially independent on a four-year, rather than a forty-year plan...and live life on their own terms while the multiplier effect goes to work for them 24/7. The freedom to make a living while also making a life–who could ask for a better business model?

How Do People Typically Achieve Results?

Successful network marketers are highly driven and focused on the "big picture." They derive a great deal of personal satisfaction by making a difference in people’s lives. Oftentimes, these individuals are successful in their own realm, but dissatisfied with the circumstances of their profession or lifestyle. Many turn to the opportunities this industry provides after enduring stressful working conditions or being denied a chance to rise to their potential in their career.

Building a network involves little more than taking a system developed by your upline network and sharing it with others. The more people you share it with, the more successful you become. Simple math.

With the advancements in technology and the Internet, providing a simple, duplicable system is easier than ever today. Click here for a sample, easy-to-follow system that has proven results.

How Do I Get Started?

Once you find products and a company you genuinely believe in, your sponsor (the person who enrolls you into the company) will tap you into the experience and resources offered by his or her upline network. This sponsor will teach you a system for sharing your business opportunity with others and putting the power of duplication to work for you. From there, it’s simply a matter of having the courage to approach others, especially the people who know and respect you.

Choosing a Company

"Right from the beginning, I recognized network marketing as an opportunity for anyone to discover what is inherently possible."

– John Kalench, author, Being the Best You Can Be in MLM

In many ways, my dedication to this industry has been inspired by John Kalench and the spiritual dimensions he brought to an otherwise mundane business topic through one of his earliest books, Being the Best You Can Be in MLM. John’s criteria for evaluating a network marketing company is a recipe for success that may be helpful to you as you evaluate companies:

1. He preferred an established company and was wary of brand new start-ups with no history and no track record.

2. He looked for a company with people in management and upline whom he could trust, who spoke the truth, and delivered on their promises. If the management doesn't have honesty and integrity, nothing else really matters.

3. He wanted products that were innovative, proprietary, and added value to the end consumer. His belief has always been that the more passionate distributors are about the genuine benefits offered by their product or service, the greater chance of their becoming successful.

4. He looked for an existing support system. He didn't want to start building a business and also have to build the infrastructure. He wanted everything in place for his team to be free to devote their energy to being productive rather than creative.

5. He insisted on a compensation plan that was proven, feeling that a "stair step breakaway" (or a hybrid form of this) was, for him, the fairest and most rewarding compensation plan for those willing to work.

A matrix can limit your potential unless you select one that is very large. I have recently seen one company offer a 3 x 12 matrix (you bring in 3 people who each bring in 3 down 12 levels). This is virtually unlimited.

Peggy "Like a Rock" Long offers the following description of a Binary Compensation plan

The binary plan has been around the network marketing industry for approximately 15 years. It has changed and been improved during this time. It really encourages TEAM - TOGETHER EVERY ACHIEVES MORE - work as the upline can add their retail customers and business builders under you.

Binary means only 2 legs or lines to build. Some are balanced plans meaning you must have 2 legs balanced in order to receive money. However many companies are now doing a 1/3 or 2/3 payout of monies and this is much fairer and easier to earn money with. Most have some sort of an infinity pay as your 2 legs can go very deep and quite fast.

Something to look at in a binary that makes sense is a matching sponsoringship bonus. Meaning whatever your sponsor earns you can earn the same amount. Some even have a sponsor's sponsor matching bonus which is even more lucrative. This means the 2nd generation you would still earn additional money on. This is great!!

It is important not to earn more than 3 position/counters/centers. The FTC has pretty much limited the number of centers which is good or the binary could be considered a money game. It is NOT when it is operated fairly and legally.

If you haven't already found a company that’s right for you, use the online resources featured on my website to find the products or services that fuel your passions and inspire you to reach out to others. Then, you’ll be ready for the next step... building a winning team using a proven, step-by-step system:

Building a Winning Organization

"My success is completely dependent upon how many other people I help become successful. Therein lies the beauty of the MLM business model."

– Rene Reid Yarnell

Ultimately, your success in network marketing boils down to this: Having the right system. Here are a few simple rules that will ensure your system is designed for success.

Rule #1: Keep it simple.

Ours is a business of duplication. Adopting an easy-to-follow system helps ensure that others in your network will faithfully duplicate your process. And your results! Even if a complex and erratic system works well for you, others will find it difficult to copy and may end up quitting. Think of yourself as a car with 50 or 100 cars following behind you. If you randomly switch lanes or change speeds at will, you will lose most of the cars behind you. The same goes for building a Network Marketing organization.

Rule #2: Keep everyone in mind.

As your network expands, many people who are introduced into your network may never even meet you face-to-face. Even so, their success–and ultimately, your success–is dependant upon their ability to work just like you do. Keep the least experienced of your prospective business partners in mind when you set up a system for your organization to follow.

Rule #3: Use high tech to reinforce high touch.

Take full advantage of the technologies that let you extend your reach in building personal relationships. Most companies have websites and voice/fax-on-demand systems that let you share your business opportunity with people remotely. Teleconferencing enables you to speak with entire groups and connect them to your upline support network at the press of a button.

Voicemail and email let you broadcast personal messages and share information with your entire network in seconds. Make sure everyone who is sponsored into your organization has an email address or, at the very least, has access to the company’s voicemail system. Today, there’s no reason why everyone–even those 20 levels below you–cannot receive personal messages from you on a regular basis.

The newest form of technology is the CD business card, which can be inserted into the center of your CD-ROM drive on your computer. Until everyone has access to ADSL and larger cable lines, this is a mechanism that allows anyone to view your information with more sophisticated technology. This can include audio and video streaming and has the capacity to look like a regular TV infomercial. Properly constructed, at the end of a professional presentation from industry and company leaders, it can link viewers (your prospective business associates) directly to your web site where they can sign up with you.

Stay abreast of new technology that will soon become popular: audio and video streaming, video conferencing, live web-casting, and the like.

Rule #4: Stay focused and just do it.

Let your diligence as a leader serve as an example for your entire team. Ultimately, the people in your organization will do what you do. You’ve joined a company whose products you believe in–now choose the best tools your company has to offer and follow the guidelines of your mentors in creating a simple, easy-to-follow system that anyone can emulate.

Most importantly, stay focused on your dreams. Don’t give up. You’ll hear your fair share of no’s. But it’s the yes’s that build a network...and your fortune. And you won’t get there by frequently switching companies or leaving the industry altogether. The moment you get off the fence and definitely commit yourself...your life will change.

Approaching Business Partners

When approaching prospective business partners, what you say isn’t as important as the conviction with which you say it. Attitude is everything in Network Marketing, and without a strong belief in the integrity of your company and your products, approaching people about your business is futile.

The confidence and enthusiasm you feel for your business will resonate in your voice much the same way it does when you’re describing your favorite movie to a friend who hasn’t seen it yet. "It’s so great...you’ve gotta see it!!" Passion finds its way into your voice without you even thinking about it. And this passion is what people will remember and latch onto when you ask them to take a look at your business opportunity.

Naturally, it helps to have a scripted outline of what you want to tell your potential business partners when you first approach them. An in-depth discussion of prospecting and networking, complete with examples of effective dialog you can use, is included in my book The New Entrepreneurs and Your First Year in Network Marketing. The former is intended as a prospecting medium and the latter as a training tool.

In the 21st century, there will be masses of professionals joining our industry as they become dissatisfied with their corporate options and consider more entrepreneurial pursuits. Therefore, your approach should be both professional and duplicable–meaning that they can see themselves copying your method of approach. Technology and the internet will hold great appeal to this segment of the population.

At the same time, don’t make the mistake of pre-judging people as you look to build your downline team. Some people with seemingly no "business savvy" have a genuine, whole-hearted way of communicating with others. These individuals will usually outperform the marketing strategists of the world when it comes to Network Marketing. Don’t let your preconceived notions prevent you from approaching people from all walks of life about joining you in pursuit of a business opportunity that can change their life. And yours.

A Sample System

The sample system below is a proven and easily duplicable system for building a network organization using technology and the internet.

1. Contact your prospective associates by phone, email, direct mail (using a CD business card) or in person.

2. Invite each person to visit your website (linked to the company/upline site). Substitute fax or voice-on-demand for those not online.

3. Encourage prospects to email you with questions/responses after browsing your website.

4. Contact them again and invite them to join a teleconference call conducted by your team, your upline, or company leaders.

5. Make your first attempt to close: "So, what do we need to do to get you started?"

6. If still reluctant, enlist an upline/sponsor for a 3-way call and attempt a second close. If the reservation relates to the product, sell them an intro. package.

7. After they try the products, attempt a third close. If resistance persists, find out why...and ask when you may check back. Put them on a call-back list.

8. Make sure, with each individual, you ask for referrals.

9. If one of their referrals decides to join, determine under whom to sponsor this individual–you or them?

10. If they let that person go, call back at the appointed time (even months later). Continue to do so until they join you...or die.

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